JUUZ
A variable version of the brand typeface built for motion, the launch teaser and reveal, and the brand in every format, for the rebranding campaign of the Berlin protein soda.
- Agency
- brot & salz
- Craft
- Type design · Blender
- Generative AI · After Effects
A variable font
Two clips introducing the new JUUZ on the brot & salz website. To move the type the way I wanted, I took the brand typeface and built my own variable version of it, so its letters could stretch, squeeze and punch in time.
Teaser & reveal
The launch in two films: a teaser counting down to 17 June, then the reveal of the can and its flavours.
The cans and athletes are part Blender, part AI, composed and finished in After Effects.
In every format
The awareness campaign, one flavour per poster, in 9:16 and 16:9. I designed and animated the graphics around the campaign photography.
Interest Areas
